Davidow, William H.
Marketing high technology : an insider's view / William H. Davidow.
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
High technology -- Marketing.
Marketing. gtt
Hoogwaardige technologie. gtt
Concurrentie. gtt
Industrie. gtt
Marketing. swd
Spitzentechnologie. swd
Marketing -- Spitzentechnologie.
Elektronikmarkt / Mikroelektronik / USA.
High technology -- Marketing. fast (OCoLC)fst00956416
High technology Marketing