This work highlights achievements of Bell Labs as a leading innovator, exploring the role of its highly educated employees in developing new technologies while considering the qualities of companies where innovation and development are most successful. The author shows how Bell Labs served as an incubator for scientific innovation from the 1920s through the 1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1,200 of whom held PhDs and 13 of whom won Nobel Prizes. And at its heart this is a story about a small group of brilliant and eccentric men including Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today's most exciting technologies.