"The conference was about novel trends in theoretical and experimental rheology especially for macromolecular substances--polymers. Specific attention has been paid to introduction and/or utilization of novel rheological tools/techniques, constitutive equations for polymer melts, non-Newtonian flow modeling, flow behavior understanding of polymers, nanocomposites, blends and hydrogels, polymer melt flow stability in extrusion and coextrusion, electrorheology, magnetorheology, electrospinning and polymeric nanofibers. The main aim of the conference was to demonstrate how rheology can be applied to understanding polymers and their processing"--Publisher's website.